Design Replication Like a Pro

My final week learning about visual media has been a sad one. I have learned so much and I am wishing I could keep learning. Well, I guess there’s always next semester! In this last week, we were tasked to grab an ad and make a second one that matches the design feel and backward engineer the design in the original ad. replication

THE AD I CHOSE

I chose an ad from Ozeal glasses with my audience being anyone who wants great looking glasses for a good price:

http://www.pinterest.com/pin/189432728049806746/

 

DESIGN

Let’s take a moment to break down what makes this a good ad with these slides I made for Color, Alignment, and Typography:

 

 

MY AD

After looking at what made this a professional ad, I set to work making my own just like it. I started with some comparison sketches. I drew out all of the ones they had done (they had more than the red one), then tried out my hand in my own spin. I needed a few basic things: a color gradient in the background, some icon with a matching saying just under in starting with “simply”, the logo had to look like glasses, and the little section at the bottom (the glasses and logo) needed to be there.

After a while, I came upon the idea of turning a $ into glasses. If I rounded out the curves and kept the stems out of the S and not mark it all the way through, that should work. Maybe a catching phrase like “Simply best of Price” to go with the dollar sign. Jumped into Illustrator and Photoshop and came up with this!

 

DESIGN

I think it worked out pretty good. I even got the section at the bottom to look the same as in the original ad! Now let’s look at why it works:

 

CONCLUSION

Over all, I feel that I nailed it. The clean typography, the contrast in color, and the overall design alignment matches the original ad. If I were looking for well priced, good looking glasses, I would be drawn in by this ad. My ad also appeals to my audience by promoting a clean, sophisticated, and quality rich feel to the product by use of the same design elements found in the original ad.

Well, that’s it for posts from this class! Till next time from my next class or whatever I post next!

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Life Hacker’s Bands of Rubber Ad Creation

In my never ending pursuit to better myself at visual media, I created an add for rubber bands. my audience was focused more on college-aged males with low income. I used more of a rugged theme to appeal to the hardcore man in all males. The add went through a few revisions, but with the help of some peers, I came up with my finished ad. But before I get to that, let me walk you through how I got there.

The Sketch

Many great ideas begin on a humble piece of paper. This idea came in such humble beginnings.

The concept was simple: highlight the quality and street cred of a rubber band by association with other useful tools on a Swiss Army knife. I would then add the catch phrase “the last tool you’ll ever need” to suggest that the other tools are nothing in comparison.

The Draft

Now I had to put this idea into photoshop to see how it would look:

I got the basic idea down with a few pictures from google images spliced and masked together, however, the background was blah and the typography was poor. I ran it through my fellow classmates and teacher, who all agreed with the fact that the idea as good, but the presentation need a bit more work to make it more appealing.

The Touchup

Realizing that my add needed an overhaul, I scrapped everything but the main image and the wording. I gave it a grungier metal grid background to help accentuate the hardcore-man theme I wanted at the beginning. I scrapped the weak type for my main catch phrase and went with the thick Man Grunge kind (28 Days Later for anyone curious). I double layered the text to give it a shadow and did the same for the “Life Hacker’s Bands of Rubber”. I gave the weak type I had before to the body text and call to action while also changing the color to give it all a bit of contrast with the rest of the text, making sure it was all aligned to show a relationship between the text elements. My favorite part would probably be my logo tIat I snuck in where the Swill + normally is: LH for “Life Hackers”

The idea of Life Hackers came from the common knowledge that rubber bands are essential for everyday life hacks; thus the “last tool you’ll ever need” with it helping out everywhere.

The Final Product

Finally, after hours of work, procrastination, revisions, and brainwaves, I arrived at this beautiful ad!

Here is the Tv Static version I rearranged to fit.

Conclusion

I am pretty proud of how it turned out. I feel that it is really geared towards my college guy audience with the worn out manly man’s look. the monochromatic theme of black to red helps to keep things simple yet with a strong contrast to allow for the main points to pop out. The text, like I mentioned before, has been aligned to show a relationship between the information and the strong contrast helps the on-looker know the hierarchy of information presented on the ad. overall, I would buy some rubber bands after seeing this add. So I feel that that qualifies as a success!

My Little Iconic Bugs

At this point in my life, I had to stop and realize I am currently making my living by doing pest control. Good money, yes, but I never thought I would be here. While I am here and experimenting with Illustrator, I thought bug icons would be perfect! I designed these icons to be used to illustrate to potential customers what kind of bugs we deal with.

my first draft mainly focused on getting the shapes and design right. I picked out the 6 bugs and got to work!

once I was happy with the shape of them all, I went to work on the presentation of the individual icons. I put them in circles and added some shadowing to let them pop! 

I tried to focus on colors that complemented or contrasted the color of the bugs. the design is simple. yet it fulfills its purpose of representing target pests to customers. and here they are for one last look individually!

LDS Magazine Spread Construction

My First Magazine Article

Building a magazine spread has been a treat for me to really apply many of the design elements i have been learning in the last few weeks and put it all together. Here is what I made:

LDS Article BLog

The design required a two column layout with three subheadings, original photos by yours truly, a text wrap, and contrasting typography. I decided to use the article from https://www.lds.org/blog/the-practice-of-choosing-faith?lang=eng called The Practice of Choosing faith.

I used my own photos. this first one i chose to show the options before us in life. this goes along with the title of Choosing faith.

as the article goes on, it mentions dating and getting married and other choices to be made, so i used this picture of an ingaged couple who asked me to take some pictures of them in the snow together.

the last picture i chose due to all the scriptures used throughout the article. this shot i actually took just to check the settings and i loved it so much that i used it in the spread! magic momnets in photography DO happen.

I grabbed the color scheme from the pictures as well as the font colors. To create contrast in the type, I accented the word CHOOSE in a different type and color. I also did the same thing to the headings of the headings to cause them to stand out.

The purpose of my design was to present a clean and calming feel for those who are looking where to turn with all of the choices ahead of them, and I hope that this will guide them true.

What’s this Type O’ Advertising?

Here we have this wonderful ad from Bert & Bu’ds Vintage Coffins (http://www.vintagecoffins.com/) found at http://www.adeevee.com/2008/06/bert-buds-vintage-coffins-long-mellow-breathless-print/ made at the Miami Ad School in Hamburg, Germany under the direction of Ratko Cindric. I chose this add because of its almost overuse of typography, the aesthetic appeal, and how the words are shaped into a coffin. I thought that was pretty funny.

 

Types of Typography Used

Almost every type of Typography is used in this ad. I will be identifying two in particular.

The first one that stands out is the Oldstyle font. You can identify the Oldstyle by the angled serifs on the lowercase letters as well as a tilt shift in the transitional points from thin to thick strokes.

The second type is the Sands Serif. Sands Serif is quite the opposite of Oldstyle in that there are no serifs present at all and there is no think to thin transitions anywhere in the stroke.

 

Contrast

Amongst the different words, there are many points of contrast. For example, between the words “interior” and “ideal for that” would be weight. The thickness of the script changes from thick to thin.

Size also varies. This example can be found between “solid oak” and “with an exquisitely”. The first being larger that the second, causing them both to stand out in their own ways.

 

Conclusion

Overall, the cacophony (see what I did there? ca-COFFIN-y) of type in this ad helps shape (literally) the message of the ad. Just as there are many ways to make a beautiful coffin, there are also many ways to create type. I feel this ad does a wonderful job at showing the contrast possible between types while having them still be wonderful to look at and enjoy.
Featured post

Reflections of Me

 

When you look in the mirror what do you see? a failure? a success? do you see an artist? the next one to the moon? so often people look in the mirror and see only what others tell them they should see. so often do people look in the mirror and see their haunting past, mistakes they made, someone they wish they weren’t.
we should all take some time to look in the mirror and really see ourselves. see our potential, see our successes, see the best if us.
what reflections of yourself do you see when you look in the mirror?

I had a blast making this picture from scratch. If you would like to see how I did it, feel free to watch below:

 

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