My final week learning about visual media has been a sad one. I have learned so much and I am wishing I could keep learning. Well, I guess there’s always next semester! In this last week, we were tasked to grab an ad and make a second one that matches the design feel and backward engineer the design in the original ad. replication
THE AD I CHOSE
I chose an ad from Ozeal glasses with my audience being anyone who wants great looking glasses for a good price:
Let’s take a moment to break down what makes this a good ad with these slides I made for Color, Alignment, and Typography:
After looking at what made this a professional ad, I set to work making my own just like it. I started with some comparison sketches. I drew out all of the ones they had done (they had more than the red one), then tried out my hand in my own spin. I needed a few basic things: a color gradient in the background, some icon with a matching saying just under in starting with “simply”, the logo had to look like glasses, and the little section at the bottom (the glasses and logo) needed to be there.
After a while, I came upon the idea of turning a $ into glasses. If I rounded out the curves and kept the stems out of the S and not mark it all the way through, that should work. Maybe a catching phrase like “Simply best of Price” to go with the dollar sign. Jumped into Illustrator and Photoshop and came up with this!
I think it worked out pretty good. I even got the section at the bottom to look the same as in the original ad! Now let’s look at why it works:
Over all, I feel that I nailed it. The clean typography, the contrast in color, and the overall design alignment matches the original ad. If I were looking for well priced, good looking glasses, I would be drawn in by this ad. My ad also appeals to my audience by promoting a clean, sophisticated, and quality rich feel to the product by use of the same design elements found in the original ad.
Well, that’s it for posts from this class! Till next time from my next class or whatever I post next!